I specialise in branded content, having previously worked as Commissioning Editor at Guardian Labs and as Director of Content at Bompas & Parr. Clients I have created campaigns for include Google, Diageo, Tesco Mobile, Costa, Skoda, Yorkshire Tea and Virgin Trains.
Some examples of campaigns that I created are below:
A campaign for Greenpeace in association with Guardian Labs, highlighting how palm oil threatens orang-utans’ habitat.
Formats Included a six-page insert in Guardian Weekend, online and mobile content.
The insert is here.
A series of seven online blogs on modern masculinity I wrote for Phillips as part of a Guardian Labs campaign to address life for the modern British male.
A three-month campaign for Tesco Mobile in association with Guardian Labs. Formats included a three-page feature in Weekend, a video series, plus other online and mobile content.
A campaign for Yorkshire Tea in association with Guardian Labs, highlighting a tree-planting environmental initiative they were running.
Formats Included a standalone 24-page magazine about trees, plus online and mobile content.
An article I wrote for Amazon as part of a Guardian Labs campaign to profile the new Amazon Echo Show. You can read the piece here.
A two-month campaign for Google in conjunction with Guardian Labs, promoting the work they do to keep users safe.
Formats included a double-page spread in Weekend magazine, video, mobile and online content. The Weekend piece is here.
Two articles I wrote for Subaru as part of a Guardian Labs campaign to highlight their credentials in safety, by promoting the idea that the safe option is always the best option in all walks of life.
Here is a feature on the phenomenon of taking the safe option in terms of cultural entertainment.
